Advantages
The main reasons to use blister packaging for your products are as follows:
Visual impact
Blister packaging helps catch the consumer’s eye easily by letting the product speak for itself. Products in blister packs often stand out much better than those in boxes.
Protection
Blister packs shield the product from damage and keep it clean. They also show when the packaging has been tampered with (unlike a box, which someone can open and close without it showing).
Harder to steal
Blister packs particularly clam packs are often made in unusual shapes, which makes them harder for a shoplifter to conceal. This appeals to a lot of supermarket chains at present, since shoplifting is a frequent problem.
Lightweight
Blister and clam packaging is very light, which lowers transport costs.
Easily recycled
Clam packaging in particular is simple to recycle as it’s made purely of plastic.
Helps with following routines for medication
The packaging can be marked so each little pocket holding a tablet or pill is numbered or listed by days. It also helps people monitor how many pills they’ve taken, unlike bottles.
And because the foil on blister packaging is easy to break, it’s more straightforward for older people to use.
Disadvantages
The only real disadvantages are that blister packaging:
tends to cost more than alternative packaging methods
takes more time to produce than alternatives like bottling, for example
Generally, the benefits outweigh the disadvantages but they are something to keep in mind.
